30 Apr 2022

Important to continue Mission Winnow F1 sponsorship deal

Ferrari has enjoyed a relationship with tobacco giant Philip Morris dating back to the 1980s, with PMI brand Marlboro serving as the team’s title sponsor from 1997 until early 2008.

A clampdown on tobacco advertising meant Marlboro branding had to be dropped from the car, but PMI revised its title sponsorship of the team through its Mission Winnow initiative that was launched in 2018 with a view to a non-tobacco future.

Mission Winnow was dropped from both Ferrari’s…

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