07 Apr 2021

Why ‘fighter jet’ F1 is winning a new wave of sponsors

It wasn’t so long ago that Formula 1 found it was having to work hard to defend itself from the critics.

Rampant costs were out of control. The screaming V8 engines made it an obvious target for those who felt it was just a gas guzzling waste of resources, and sponsors did not seem interested in a series that was suffering from falling…

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